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Jacqueline Wilson-Smith, Founder & CEO


Jacqueline Wilson-Smith is the Founder & Chief Executive Officer of Sustainable Innovation Company, and an agri-food specialist board director. She is passionate about creating better food systems to feed the world, and brings to the table design-led innovation, collaboration skills, consumer insight, strategic marketing, and a global network.

Jacqueline has been driving strategy, purpose-led marketing and sustainable transformations in agriculture and food since 1995 when she switched from being an EY accountant into an agile innovator; holding global roles with McCormick, Gourmet Garden, Mondelez, Constellation and Hardy Wine Company. 

On a mission to catalyse impactful innovation and radical change, Jacqueline founded the Sustainable Innovation Company in 2019, to facilitate ideation workshops and strategic planning for agri-food clients with a sustainability framework. Clients include Agricultural Shows Australia, Agricultural Society of NSW, Macadamias Australia, Growcom, Central Highlands Development Corporations (CHDC) and Queensland Department of Agriculture.

In addition, Jacqueline is Co-Founder and past immediate Chair of the Food Agribusiness Network (FAN) and a Non-Executive Director or Advisor on several boards and committees including Food Agility CRC, Traveller's Choice, Agrifutures Ginger Advisory Panel (Chair), Rural Women's Award & Alumni Committee and ImpaQt Investment Queensland. In 2017, Jacqueline was the Queensland recipient of the AgriFutures Rural Woman’s Award.

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